Richard McKeon – Medium

Richard McKeon

Finding The Next Fresh Idea: The Building Blocks Of A New Brand

In a fast-paced industry that’s always looking for the next opportunity, beauty brand marketers have to have their finger on the pulse; but…

7 min readMar 29, 2022

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Richard McKeon

Beauty Trends 2020, What’s Next? A Look Into This Year & Beyond.

8 min readJan 8, 2020

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Beauty Trends 2020, What’s Next? A Look Into This Year & Beyond.

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Richard McKeon

The Future of Beauty: Trends Shaping The Global Beauty Industry In 2020

9 min readDec 11, 2019

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The Future of Beauty: Trends Shaping The Global Beauty Industry In 2020

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Richard McKeon

The Rise of Micro-Influencers: Less Is More When It Comes To ROI

2 min readNov 6, 2019

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The Rise of Micro-Influencers: Less Is More When It Comes To ROI

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Richard McKeon

Relationship Retail; Reimagining The In-Store Experience

5 min readJul 3, 2018

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Relationship Retail; Reimagining The In-Store Experience

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Richard McKeon

The Balance of Power is Shifting From Influencers Back to Brands

3 min readJan 28, 2018

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The Balance of Power is Shifting From Influencers Back to Brands

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Richard McKeon

Content Marketing and the New Media Model Are One And The Same

6 min readOct 25, 2017

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Tanqueray Content Marketing

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Richard McKeon

Social Media and Influencer Marketing with Samira Olfat

1 min readOct 11, 2017

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Social Media and Influencer Marketing with Samira Olfat

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Richard McKeon

Influencers; What Are They Worth?

3 min readOct 11, 2016

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Influencers; What Are They Worth?

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Richard McKeon

What is Inbound Marketing?

5 min readSep 25, 2016

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What is Inbound Marketing?

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Richard McKeon

Richard McKeon

Hi, I’m Richard 👋 founder and editor of Beauty Business Journal. I provide thought leadership and practical advice for strategic thinkers and brand builders.

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